I believe “the presence on the Internet is important for all types of businesses in Pakistan”. Mostly Business owners do not know the benefits of having a website. This causes many companies don’t invest in website design/development at all. Let’s look at the reasons why web development is important to all types of businesses in Pakistan. Here I will talk about the importance of website development in Rawalpindi city. For example, Nowadays people like to read news online instead of newspapers.
Does Your Company Really Need a Website?
First of all, We need to know what does an online presence means? It means having an online presence on the internet regardless of the development of a professional website. Many Business owners do not like this long practice, like
- purchasing the domain
- indulge himself with a web developer and designer to have a professional website.
Sometimes all you need is a landing page or a social network group to get an online presence.
But if you are selling products or selling services then you must have a website for your business. There are a lot of opportunities while having a website. For example, If your business covering an area of 5km of customers. You want to expand your business to other area or city. You have to open a new office or shop to spend
- a lot of money
- resources, etc.
On the other hand, you just need to hire a professional web developer to set up your online business in a few days. Your cost will be very low as compared to the physical setup of your office or shop. Now, you can sell your products/services regardless of the boundary.
Covid-19 is not fully ended in our county. Many cases are reporting day by day. Experts are predicting that we will have another phase of Covid-19 in the coming winters. It may cause a lockdown of businesses. This is the best time to come online with your business before lockdown (God forbid). You will not face a loss in business if your business is online.
Is Web Development Costly in Pakistan?
Website Development in Rawalpindi is not a costly service if you know the process. The process is simple
- Buy a domain
- Buy hosting services from hosting provider companies
- Hire a web developer and ask him/her to develop your website accordingly.
The cost will be reduced if you can provide your content (images + text).
If you can not provide any content to a developer still cost is not high, only in a few thousands of rupees, you will be able to take your business online and start earning where ever you are. The price of this service in Pakistan is starting from 15k rupees to multi-million rupees depending upon the requirements. Your job is not yet done, after the development of a website for any business, you need to market through different channels on the internet like Google, Facebook, Instagram, Twitter, Linkedin, etc. These promotions are very cheaper as compared to conventional marketing strategies
There are many benefits of the website of your business, some are given below:
1. Full Control of Business
Your company can change the range of products/services you provide, pricing policy or even company structure, discount offers, news for customers, etc. which you need to reflect on your page.
2. Increasing Brand Awareness
Brand Awareness will be easy for you, just advertise on social networking platforms and get the traffic from there, keep the record of customers, and spread your business across the country.
3. Saving Money on Advertising
Instead of paying for expensive offline and online ads, you can invest in SEO-promotion of your own page, which brings long-lasting results, here one thing is highly beneficial, you can get the response on your advertising instantly.
4. Quick Response
If your customers need to know something about your business, you will have a contact form, a live chat, an option to comment, or a phone number will be a step towards them, which increases the possibility of locking the deal.
5. Increase Your Credibility
Everybody knows that building a professional website involves some investment, which most likely means the company is not going to disappear the next day, customers can know about your product or services quality by reading the reviews of previous customers, so the customers are more prone to order from you.
6. Your Business Website Works 24/7
You are sleeping but your website not. It means your business website is your face in front of customers if you are sleeping but necessarily your customers are also, they can purchase your products or book your services from anywhere.
There is a huge opportunity to grow online as in Rawalpindi there are very few businesses are online. I realized there are approximately 10,000 registered businesses in Rawalpindi/Islamabad, and guess how many businesses are online? they are not more than 20% so avail this opportunity and beat your competitors by going online.
Hence, website development is the need of the day in Pakistan. Grow your Business.
As you can see, while your business may do well without owning a website, having one greatly increases your chances of success. What is your opinion on this?